Bing “Pays” Farmville Users to Fan Them
March 5th, 2010 | Friends | Categories: Gaming, Inspiration, Interactive, Online, Social | Tags: Bing, Facebook, Farmville, game, Microsoft, social gaming, social network, virtual cash |
Interesting article from AllFacebook.com talks about how Bing advertised through Farmville and incentivized users to become their Facebook fan by offering them Farmville cash.
As a result, Bing got 400,000 Facebook fans in one day, with Bing posts showing up in their newsfeeds. Is this a clever new way to advertise on Facebook, along the lines of offering a free limited gift in the old Facebook days? In the current realm of Facebook, what other advertising opportunities do you see?
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