Roof-mounted sensors translate light, rain, wind and thunder inputs to generate an impromptu musical score.
Drawing its sounds directly from the elements, no day’s synthesizer-style music is the same — who knew lightning could sound like reverb and that moonlight purrs?
Grow Interactive worked with Google to concept and develop Uncover Your World, a lovely mobile experience for Google’s Search App.
To build the ad experience, Grow modeled an entire “world” with 3D technology and used a 3D printer to bring it to life. Check out the making-of video below:
Keiichi Matsuda imagines what it would be like when digital layers of information converge with the physical environment – no device required. (Best viewed in 3D if you have 3D glasses handy)
110 Stories imposes an outline view of the Twin Towers on the NYC skyline using augmented reality.
Based on your location, the app offers a glimpse back of how the towers figured into the cityscape from multiple vantage points. The app also encourages people to comment and share their memories and impressions of the augmented skyline.
The project, from artist Brian August, reached its goal on Kickstarter just in time for the 10 year anniversary of 9/11.
The South Korean version of the supermarket chain Tesco installed virtual stores in subway stations as a way to provide more shopping opportunities for busy, smartphone-handy commuters. Shoppers browse 2D displays of groceries, scan a QR code to select items and complete their purchase all on their phone. The supermarket then delivers their goods by the time they arrive at home.
In this case, mobile is not only affecting shopping habits in stores, but also allowing for the whole shopping experience to be recreated virtually and on-the-go.
From wallets that help your spending to hula girls that tweet from your carshare, the work of concept artist John Kestner — who uses APIs to “teach” objects how to react to our everyday lives — could be amazing inspiration for DOOH work.
A simple, elegant art piece made from illuminated rocker switches honors the roots of computer programming while commenting on how quickly technology seems outdated.
