Draw on your iPhone and post to a digital billboard

Toyota are running a digital OOH campaign that allows people to draw a picture on their iPhone and have it appear on a Times Square billboard to promote the Prius. To submit a drawing, users must first download the Prius iPhone app and drawings are limited to what you can do in one single movement. Once you submit your drawing, it will get broadcast on the live boards in real-time during the day in the order in they are received.

I haven’t tried it myself, but I’m hoping they send you some kind of alert when your picture goes live. I don’t think anyone has the time or patience to continue checking the live cams on the Times Square website.

It’s a nice way to engage with digital ooh, but the link to the product itself is weak, and it feels more like a case of using technology as a gimmick.

Similar Posts:

• Voice search Times Square on a digital billboard
• Free WiFi for the holidays
• Rethink print #2 – Send Geo-tagged Digital postcards from your iPhone
• Silly AR Ghost Game for iPhone
• The Johnny Cash project