Facebook Releases New “Fan Box” Widget to Turn Website Visitors into Facebook Fans”

Via Inside facebook: In a move to increase the power of Facebook Pages, Facebook has just released a new widget that allows brands and businesses to share status updates from their Facebook Page – and get new Facebook fans – on any website.
The new “Fan Box” widget, built on Facebook Connect, allows Page owners to put a piece of their Facebook Page anywhere on the web.

“Users can view the most recent posts from the Page, see a list of other fans (including their friends), and, most importantly, become a fan without leaving the site,” Facebook Product Manager Mark Kinsey says.

In other words, users can authenticate themselves to the widget using Facebook Connect in order to become Facebook fans without leaving your page.

Fan Box integrations examples here: Kings of Leon, Lenny Kravitz, Roger Federer, ABC News, National Public Radio, Newsweek, World Wildlife Fund, (RED), Coca-Cola, Tide, Herbal Essences and Blackberry.

Okay…not the most ‘creative’ of posts, but as a friend of mine pointed out -  this is an interesting 1st step by FB towards network based marketing.

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