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Goodbye QR Codes, Hello NFC?


March 31st, 2011  |  Friends  |  Categories: Inspiration, Mobile, Social, Strategy, Technology  |  Tags: , , ,  | 

Google has officially ended support for QR codes in Google Places, and has started testing the use of NFC chips in Places signage, for payment, and more.

Unlike QR codes, which required using a free QR-code reading app to take a picture of the code, which then took the user to a specified URL, NFC chips (Near Field Communication) allow users with phones such as Nexus S to simply touch the chip with their phones to get information.

For those of us who never fell in love with the low ease-of-use of QR codes, this is an interesting step and may indicate yet another use of mobile on the horizon, for payments.

 

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