MINI iPhone Road assist app

MINI has launched an awesome iPhone and Blackberry roadside assist app for Mini Cooper owners in partnership with Allstate.

After choosing an issue from the list (such as a dead battery or flat tire), the owner can tap the Call button and send the car info and location immediately to a roadside assistance rep at Allstate.

The app will prvovide an ETA, reference number and the name of the rep who is handling the issue. An automated follow-up confirmation is also sent to your phone via the app.

An excellent example of a brand providing utility for it’s consumer!

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