Rethink Print

Some interesting + eco-friendly ways to rethink print by some major players in the Hotel and Airline industry, as spotted by Springwise:

Digital publisher Zinio has teamed up with Starwood to offer guests free digital copies of their favourite magazines.

Zinio’s ‘digital newsstand’ can be accessed on guests’ laptops in their rooms, or via a kiosk in the lobby. After logging on to the Starwood portal and registering with Zinio, guests can select as many single titles as they wish.

Similarly, Oneworld is offering free audio books to travellers. As of June 2009, travellers passing through Brussels, Milan Malpensa and Rome Fiumicino airports can download three audiobooks for free.

Oneworld offers the service over wifi at the aforementioned airports. Consumers can download audiobooks to their laptops, smartphones andPDAs—any device that connects to the airports’ wifi networks.

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