The Google Job Experiment

In a tough economy teeming with hungry, creative workers, Alec Brownstein found a novel way to differentiate himself from the competition:

Brownstein bought Google adwords for the names of industry bigwigs like David Droga, Tony Granger and Ian Reichenthal.

When each creative director did a “vanity google” of their own name, an ad appeared in which Brownstein asked each exec for a job. The result? After investing a total of $6, Brownstein is now working for Y&R .

(via HuffPo)

Alec explains the idea himself in this humorous YouTube video:

Play Mother Nature in the Interactive Forest

Link seen in Creativity.

“An interactive ecosystem where children create trees with their body and then divert the water flowing from the waterfall to the trees to keep them alive. The health of the trees contributes to the overall health of the forest and the types of creatures that inhabit it.”

Remember Tamagotchis?  This kind of reminds me of those.  

Take a look at the beautiful stills from the motion graphics artist who worked with an apparently very talented Theodore Watson for the Moomah/the Creative Arts Cafe to make this.

Installations are limited in their reach, though very cool, but I can imagine doing a site with a similar interactivity.