Great example of direct marketing done right – an email from IKEA included a personalized catalog cover addressed to the recipient, Melissa Wilfley.
Designer Maxim Barkhatov recently posted a video for his concept glasses known as ARPA (Augmented Reality Project Assistant):
ARPA is a concept product & interface that fuses together the IKEA model of furniture assembly & the do-it-yourself mentality inspired by the Home Depot. It allows the user to digitally interact with their real-world environments while planning their projects with the patented augmented reality technology.
(via Barkhatov)
Barkhatov joins a series of others active in the AR furniture game.
Not the first thing I’d do with AR goggles, but pretty awesome nonetheless.
Another innovative use of the Facebook platform in a campaign for IKEA by Forsman and Bodenfors. This time, using the tagging feature in Facebook to promote the opening of a new Ikea store in Malmo, Sweden.
The campaign started with a profile of the store’s manager, Gordon Gustavsson being created. Gustavsson uploaded pictures of the store’s showrooms to his photo album and any “friends” who tagged the products with their names first, would win the products. Very clever!
I don’t think I need to say much about this. It pretty much speaks for itself, but I love Ikea even more now…
Nike’s new Livestrong campaign for the Tour de France includes an awesome offline/online component called the ‘Chalkbot’, built by DeepLocal and StandardRobot.
The idea behind Livestrong is the Battle against Cancer, and Lance Armstrong is the public face of the campaign. At the Tour de France this year, Nike + Livestrong are encouraging the public to chalk messages of support for the fight against cancer, to send in a personal message that gets chalked onto the road by a Robot they’ve built for this purpose – the Chalkbot.
The idea of messages chalked up on the road follows from the tradition by spectators at the Tour de France, of writing messages of encouragement for the competing cyclists.
To submit a message, you can do so via the site WearYellow.com or Tweet or text your 40-character messages to be chalked on the roads in France.
Your message must start with “It’s about…” and once you’ve submitted a message you receive an email with a link to a map showing where it’s been chalked.
Great stuff!
There will be an app for that!
via Mike Arauz