Noteworthy Branding from 2012

Fast Co. revisits some clever branding campaigns from 2012.

Bounce Rate Infographic

Infographic from Kiss Metrics explaining what a bounce rate is:

iAd and AdMob Galleries

Apple recently released an iAd gallery to the App store where you can get some examples of the latest and greatest iAds to interact with & show creatives.

And if you’re on Android, AdMob has an app for you too.

The Intersection of Mobile and Physical

Shopkick teams up with Best Buy to reward customers for just walking into the store. You can’t cheat and check in. Working in the background, a mobile application keeps track of your physical location. Either you are in or out. The potential for this type of application is enormous, think about keeping track of where people actually are in relation to user or purchase behavior.

Exclusive Nike content, if you “Like”

Nike and W+K’s World Cup campaign kick-off features an interesting use of the Facebook “Like” button:

Nike today kicked off its FIFA World Cup campaign with a 10-minute film on Facebook featuring Cristiano Ronaldo, Didier Drogba, Wayne Rooney and other top soccer stars.
The video, viewable only when visitors click the “Like” button, includes a three-minute advertisement, called “Write the Future,” with some of those same players.

(via AdWeek, emphasis added)

Nike’s move to add value to the “Like” button is mutually beneficial. For the brand, the promise of exclusive content encourages users to connect with the Nike campaign. For users, the content provides a neat reward for publicizing the campaign to their news feeds.

Check out the ad shown before the short film below:

What other added value content can be given to reward fans for “Liking” brands? Are there ways to directly reward users who Like products on a brand’s site?

YouTube Show & Tell with the Art Directors Club

YouTube and the Art Directors Club have come together to create a site focused on the best interactive work being done on the YouTube platform.

Categories include: Interactive Video, Brand Channels, Homepages and Virtal Hits.You can even browse creative examples by industry (Technology, Retail, Automotive, Financial, Entertainment & Media and CPG).

The Sprint YouTube Clock Homepage Ad, produced by GSP, is featured under the Homepages tab. Neat.

Lamborghini Pacemaker

Nice video from Sehsucht, especially the countdown in the beginning.

Interesting agency site

Cool site by Jung Von Matt that visualizes all their tweet mentions with an interactive timeline.

Adobe Demos Potential of Mobile Flash Player and AIR for Magazines

With much ado about the state of Flash Player and the mobile web, Adobe has released some compelling videos of what its technologies have to offer here and here.

We mentioned Adobe is collaborating with Wired for a digital version of its magazine:

Android, Palm and Blackberry are working with Adobe to fully support Flash as opposed to Apple which has shut the door.

TV begins to integrate social media

Interesting article in AdAge today talks about how TV programs and networks are beginning to integrate social media. Some examples from the article…

- Viewers of recent episodes of Warner Bros.’ syndicated “Ellen DeGeneres Show” watched as Jeannie, one of the program’s production assistants, drove across the country in a new 2010 Terrain from General Motors’ GMC. Fans that follow the show’s Twitter feed, @TheEllenShow, had the chance to participate in a gas-card giveaway from GMC.

- Walt Disney’s ESPN has begun offering advertisers the chance to sponsor web pages that aggregate tweets from different personalities associated with the sports-media giant.

- NBC is unveiling the NBC.com Communicator, a downloadable tool that lets fans talk to each other via computer desktop even as it sends them ad-supported video clips of NBC content.

- Time Warner’s TBS ran a scroll of selected tweets from fans of its new late-night “Lopez Tonight” show on high-definition screens in Times Square and in about 300 bars around the country.

- Walt Disney’s ABC recently unveiled a new feature for its ABC.com video player that allows users to read comments from show producers and writers, while adding their own commentary, also sharable on Facebook. ABC launched the feature with the premiere episode of sci-fi thriller “V” and said it intends to roll it out “across other series on ABC.com over the coming weeks.”

- News Corp.’s Fox boldly tested the technology on air in September. The network aired reruns of “Glee” and “Fringe” with tweets from fans and creative people involved with the show at the bottom of the screen, but admitted the idea needed some retooling when some viewers expressed displeasure at having the screen covered when they were trying to watch the on-screen action.

TV is already an essential ‘social’ activity, but it’s interesting to see how technology  and social media is enabling the TV viewing experience to become even more social.

Frog design has created a really cool iPhone app called ‘tvChatter’ that pulls in real-time streaming commentary about the program from Twitter, allowing you to post comments, reply to others or filter your followers for a more intimate conversation while watching your favorite TV program.