Augment Consumption with StickyBits!
March 9th, 2010 | Friends | Categories: Augmented Reality, Inspiration, Mobile, Social, Strategy | Tags: ar, Augmented Reality, bar code, barcode, barcode reader, geo-tag, iphone, social consumption, social media |
StickyBits is a new, free iPhone app that allows you to tag any barcode with text, images, even videos. The app includes a barcode scanner, making reading and attaching new content to barcodes extremely easy. Of course, content is only accessible to others on the stickybits network.
Users have several options for where to place content:
- Tag an already existing code
- Print free, customizable barcode
- Order paid barcode stickers
- Print T-shirts, Mugs and more with custom codes, thanks to a partnership with Zazzle.
The site includes a running list of innovative uses for the technology, but if you don’t have time, here are two broad implications:
- Added Product Value: Brands can add value to their products via the barcode (e.g. adding a recipe to a food product).
- People shape Brand Perception: Innovations like StickyBits enable users to tag their opinions of a product DIRECTLY TO THE PRODUCT. The power of individual’s to shape product perception has increased substantially.
