Printing Facebook will print and ship a poster of all your friends’ profile pictures.
via Laughing Squid
Teenagers visiting the Coca-Cola Village Amusement Park in Israel could Like locations throughout the park simply by waving their personal RFID bracelet in front of a physical Facebook Like button.
via All Facebook
Delta Ticket Window – book flights directly on Facebook
Face Invaders - Shoot your Facebook friends like Space Invaders. Made by DLKW
Video game creator and theorist Ian Bogost recently created a Facebook game about Facebook games. Bogust explains the game on his blog:
Cow Clicker is a Facebook game about Facebook games. It’s partly a satire, and partly a playable theory of today’s social games, and partly an earnest example of that genre.
You get a cow. You can click on it. In six hours, you can click it again. Clicking earns you clicks. You can buy custom “premium” cows through micropayments (the Cow Clicker currency is called “mooney”), and you can buy your way out of the time delay by spending it. You can publish feed stories about clicking your cow, and you can click friends’ cow clicks in their feed stories. Cow Clicker is Facebook games distilled to their essence.
(via Bogost’s blog)
There are a few fascinating points:
1 - Compulsion vs. Challenge – Cow Clicker asks a fundamental question about social games: Are users competing because of the challenge of play OR because they feel compelled (and thus slightly anxious)?
As we create more games, how can we motivate engagement via effort and challenge, rather than compulsion?
2 – Theory through practice – Bogost calls his method “carpentry.” Instead of writing a paper, Bogost has created a game that will work out his issues as users play. It’s a refreshing example of how technology is changing thinking, making the process more participatory.
Try out the game for yourself, here.
Bartab is a new iPhone app that plays on the social nature of drinking, allowing users to buy real drinks for their Facebook friends:
Steve Johnson, a San Francisco entrepreneur, created a new application for Facebook and mobile phones called Bartab that allows users to send a real drink to a friend via their mobile phone, bridging the divide between social networks and the real world.
Bartab works by allowing a user to buy a $1 drink voucher good at 60 bars in San Francisco. The recipient receives a drink ticket via a text message or iPhone application. They just show the ticket to a bartender and then pay a $1 pouring fee and get the drink for a fraction of what it normally costs.
(via SF Gate)
Inspired use of online social networks to make offline social experiences a lot more entertaining.
As with other online/offline apps that deal with discounting, however, it will be interesting to see how Bartab handles coupon expiration, fraud, etc.
Nike and W+K’s World Cup campaign kick-off features an interesting use of the Facebook “Like” button:
Nike today kicked off its FIFA World Cup campaign with a 10-minute film on Facebook featuring Cristiano Ronaldo, Didier Drogba, Wayne Rooney and other top soccer stars.
The video, viewable only when visitors click the “Like” button, includes a three-minute advertisement, called “Write the Future,” with some of those same players.(via AdWeek, emphasis added)
Nike’s move to add value to the “Like” button is mutually beneficial. For the brand, the promise of exclusive content encourages users to connect with the Nike campaign. For users, the content provides a neat reward for publicizing the campaign to their news feeds.
Check out the ad shown before the short film below:
What other added value content can be given to reward fans for “Liking” brands? Are there ways to directly reward users who Like products on a brand’s site?
OpenBook - Connect and Share whether you want to or not!
A mobile version of the site using the HTML5 location component to grab your location information from your phone. Once it does that, you’re taken to this new Places area of Facebook that presumably will have a list of venues around you. From here you can click a button to check-in.
Infographic from the New York Times on how to manage your privacy on Facebook.
“To manage your privacy on Facebook, you will need to navigate through 50 settings with more than 170 options. Facebook says it wants to offer precise controls for sharing on the Internet.”
