Technology Meets Fashion in Burberry’s Holographic Runway Show

Burberry celebrated the opening of its new store in Bejing with serious style. They held a fashion and technology extravaganza at the Bejing Television Center last Wednesday, with an impressive turnout of celebrities, top models, and a performance from Brit rockers Keane. The fashion show combined real models and life-size 3D holographic models who paraded down the catwalk sporting the new line. As the show progressed they walked through each other, multiplied down the runway, and burst into snowflakes. The impressive event finally finished with a shower of snowflakes on the entire crowd. This is an excellent example of how to integrate innovative technology into an event that anyone can enjoy and appreciate, regardless of language, age, or gender.

Watch the long version:  http://youtu.be/9t5dCIuz2wY

Contributed by Sharman Ordoyne

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