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The AR/Motion Capture WebCam Shopper


June 23rd, 2009  |  mg  |  Categories: Augmented Reality, Technology  |  Tags: , , , ,  |  No Comments »

The webcam Social Shopper by Zugara. Coupling the functionality of both Augmented Reality and Motion Capture. Use your webcam to try on clothes before you buy!

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Zagura like to think of it as “Augmented Reality meets Utility”. This app allows you to seemingly hold articles of clothing up in front of yourself to see “how they look”. And the Motion Capture allows the app to track your movements so you can interact with the site (e.g. cycle through a product’s various colors/styles or take a picture of yourself so you can get immediate feedback from friends on Facebook) while standing several feet away from your computer’s controls. No extra downloads, no new plug-in, no consumer headache.

Just another example, similar to AKQA’s Priority Mail of a new wave of functional practical applications using AR.

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