Virtual shopping in subway stations

The South Korean version of the supermarket chain Tesco installed virtual stores in subway stations as a way to provide more shopping opportunities for busy, smartphone-handy commuters. Shoppers browse 2D displays of groceries, scan a QR code to select items and complete their purchase all on their phone. The supermarket then delivers their goods by the time they arrive at home.

Watch a case study here: http://www.youtube.com/watch?v=nJVoYsBym88

In this case, mobile is not only affecting shopping habits in stores, but also allowing for the whole shopping experience to be recreated virtually and on-the-go.

Contributed by James Taylor

Via Laughing Squid

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